Written by | Jason Savedoff
I got off the phone the other day after setting up a meeting with a new client … I suggested we meet at my office instead of a coffeehouse or café. I did this because I knew he would like to see our operation and learn more about our firm but even more importantly, I suggested it because I knew that being in our space says more about our organization than any brochure, speech, or blog post ever could.
We Are Our Space
We love to meet clients, lenders, contractors, and vendors at our office. We built what we did, where we did, and how we did not not only to house our growing firm but also to express to our clients and the public who we are.
Our home is extremely representative of our brand–inherently mixed-use as well as adaptive re-use, equal parts modern and classic, as well as extremely collaborative and participatory. I wish I had a nickel for each time a client first walked in our space, paused to take it in, and said something like, ‘This is not what I expected,’ and mean it as the highest compliment.
Despite a future that seems to be more and more based in the digital world than the physical one, physical space and brand can still be highly connected and supportive of one another. The businesses that use their space as an extension of their brand help differentiate themselves to both clients and employees and take what is one of any businesses’ biggest expenses (rent) and turn it into an investment.
So when we make recommendations about space, it comes from our own experience in how our company has benefitted from getting the space part of our business correct.
Are You in the Right Space?
Now ask yourself the following question–is your current space an expense or an investment?
If your choice of office space is not backing your brand, engaging the public, and recruiting talented staff, then you are doing it wrong. A company’s strategy for their space should do all of the above; and if not, then you need to rethink the strategy.
Let us help you find a space that will help turn the capital you expend to keep your base of operations warm and dry into something that impacts your bottom line.