In the commercial real estate world, competition is a given.
Units: 124 Residential Apartments
Building Size: 91,476 SF
Broker of Record: One South Commercial
The chance to represent a project or client is rarely easily won. As a brokerage, you need the right mix of experience, market knowledge, and resources, especially when competing with large national firms. One South had just the right mix for Hawthorne Hall.
Like many of the apartment complexes on Chamberlayne Avenue, Hawthorne Hall was built in the mid 1960s. With eleven (11) total buildings sitting on 3.5 acres, the complex is one of the largest in the Ginter Park neighborhood. 124 one and two bedroom units range from 675 to 933 square feet each, bringing the total square footage to 91,476. The many balconies of the Mid-Century buildings look out on a large green courtyard, with a thoughtfully maintained pool as the focal point.
With the owners looking to retire, Hawthorne Hall was a smart investment opportunity and only needed the right marketing to propel it into the hands of new owners. Tom Rosman and Jerry Ford of One South entered the running having previously worked with the owners of the complex. They were up against four national firms.
Ultimately, the sellers chose One South to represent the property because of our knowledge of the local market, demonstrated by the Broker Opinion of Value delivered by Ford and Rosman. With years of experience in the Richmond real estate business, the sellers were confident that One South could get the property to the marketplace effectively and quickly.
The sellers’ confidence proved to be well placed, and Hawthorne Hall was under contract within the first week with a New York City investor who Tom had previously worked with. Ryan Rilee and Justin Sledd rounded out the team and helped shepherd the deal to a close.
While it is not uncommon for one brokerage to work both sides of a deal, the work usually comes to an end after the contract is signed. After closing, Rilee made a quick call to the seller, who mentioned that he felt One South had gone above and beyond your average brokerage during the deal. The team was engaged and working until the closing, making sure every loose end was tied. That “in the weeds” approach is what makes One South stand out in the crowded commercial real estate world.
